Pond

We’ve been asked for a new branding design from scratch by a newly started challenger bank in the UK, including the name, logo, essential brand assets (debit cards and basic UI design for mobile banking application), colour palette and tone of voice guide for the launch campaign.

Client
Neo-bank venture

2020

Tell us something still, welcoming and also exciting. Introducing the Pond:
Naturally stable and full of life.

Naming a bank is quite tricky since the targeting is extensive. It should be transparent, timeless and durable like water; because it's a bank.